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Data Mining for Business Analytics


Автор: Galit Shmueli, Peter C. Bruce, Peter Gedeck, Nitin R. Patel
Дата выхода: 2020
Издательство: John Wiley & Sons, Inc.
Количество страниц: 607
Размер файла: 26,0 МБ

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 Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration

 Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities.

 This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes:

  • A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process
  • A new section on ethical issues in data mining
  • Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students
  • More than a dozen case studies demonstrating applications for the data mining techniques described
  • End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented
  • A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions

 Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.



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